Benn builds his own apps and logs every launch as it happens: dated, with the decisions, the rejections and his verdicts, word for word.
The latest from both apps: what shipped, what was decided, what got rejected. Since Jul 2026 · RSS feed
Apple approved build 4 at 14:59 today. Our first app, a few months from the first commit to the store. Two rejections on the same rule, one fix at the root: Messages and Call became first-class next to WhatsApp. Live on the App Store the same afternoon.
ahhhh we got it
· Benn, 8 Nov
Single is ₪149 a month and Multi ₪299, both under the tools Israeli kitchens already use, and free until 13 December. Every card goes through one provider, because Israel pays with Apple Pay.
the best one is where they can pay with apple pay, israel is apple pay only
· Benn, 4 Nov
The closed beta stays local, with kitchens in Israel. London is the step after the beta, and the app already works in pounds for it.
we are going local in israel and trying to enter london, but that will probably only happen after the beta
· Benn, 3 Nov
Our own iOS app: message a number without saving it. Rejected twice on the same rule. The second time we stopped treating WhatsApp as required: Messages and Call are now first-class, and build 4 is back at Apple.
Open the WithOut Contact log →
Same rule as August. The share sheet had fixed the dead end, but the app still needed WhatsApp installed to do its job. The fix was a patch on the symptom. The dependency was the problem.
Fixing the dead end was not enough. The dependency had to go.From the build 3 rejection
What should I charge for this plate? A costing app for working kitchens, from a zip file to a closed beta in six days, with 64 changes merged and eight things killed on the way.
really cool
· Benn, 26 Oct, on the first real invoice the live app read
The engine was right and the surface was wrong. Every screen went; the tested engine stayed. The prototype that replaced it changed the product question from "what does this cost" to "what should I charge".
way too much an crm, SAP app than an actual interactive food cost and ingredient calculator
· Benn
Each with its own log, dated, rejections included
Message a number without saving it. Positioning, naming, listing and launch, built alongside the code.
What should I charge for this plate? A costing app for working kitchens, from a zip file to a live closed beta in six days, every decision dated.
Creative director by trade, product lead on both apps. Every decision in the logs is his, with what it was chosen over.
